Alba Hurup Larsen will join the 2025 F1 Academy season as Official Partner driver representing fashion house Tommy Hilfiger. She joins Chloe Chambers, Ella Lloyd, Rafaela Ferreira and Courtney Crone amongst five young talents competing next season on its grid.
Alba Hurup Larsen has made waves in motorsport from an early age. Her racing prowess was evident as she earned points during her single-seater debut at this year’s Indian F4 Championship – including an incredible P6 finish at Chennai Race and Rookie of the Race honors! Additionally, under Kevin Magnussen (former Formula 1 driver from Haas), Alba has seen her skills developed even further over recent years.
Hurup Larsen is set to replace Nerea Martí, and she will be seen competing in gear and a car adorned with Tommy Hilfiger’s distinctive red, white, and blue design. This partnership is not just a testament to her exceptional talent but also highlights Tommy Hilfiger’s commitment to promoting diversity and innovation in motorsports.
Age as a factor
The inclusion of young talents like Hurup Larsen underscores F1 Academy’s objective of nurturing budding racers and offering them opportunities to advance their careers. By targeting girls at such a crucial developmental stage, F1 Academy aims to bridge the representation gap in motorsport and pave the way for the future generation of female racers.
Her Future
Hurup Larsen expressed her gratitude and excitement about representing Tommy Hilfiger in the F1 Academy, viewing it as a significant milestone in her budding career. She is determined to leverage this opportunity to dream big, inspire change, and make an impact both on and off the track.
Tommy Hilfiger also shared his enthusiasm for the collaboration, emphasizing the brand’s focus on inclusivity and innovation within the motorsport arena. This partnership with the F1 Academy aligns with Tommy Hilfiger’s goal of challenging limits and redefining possibilities in racing, while supporting young talents like Alba Hurup Larsen.
Susie Wolff, the Managing Director of F1 Academy, applauded Tommy Hilfiger’s groundbreaking efforts in merging lifestyle with motorsports. She anticipates this partnership will draw increased interest to emerging talents within motorsports – drivers, engineers, managers as well as women entering for the first time into this competitive field.
Tommy Hilfiger’s goal for F1 Academy management team attire this season and global platform is to showcase young motorsport talents like Alba Hurup Larsen as part of a shared vision to foster more inclusive future for motorsport. This initiative represents shared value of inclusive motorsporting success with young racers such as Alba Hurup Larsen.