Fans and teams are eagerly awaiting the 2025 NWSL season, which promises an action-packed season. However, one club – Houston Dash – could face potential turmoil soon as reports indicate its owners could consider selling off the club.
Fans of the Houston Dash may have received news recently which is cause for alarm, overshadowing preparations and optimism for an exciting upcoming season. Potential changes to ownership has left fans uncertain; Ted Segal, majority owner, has hired financial institution PJT Partners in order to explore possible investment options that might ensure long-term success of his club. In light of investors becoming more drawn towards NWSL franchises like Houston Dash, now may be an appropriate time for exploring any possibilities which would help ensure future success for his club.
Segal reassures that this exploration of strategic alternatives will not impact the team’s operations or soccer-related decisions, expecting the process to stretch over several months. It’s worth noting that PJT Partners is not unfamiliar with the sports industry, having been involved in several high-profile transactions, including advising on the acquisition of the Baltimore Orioles and facilitating discussions between the NFL and private equity firms.
Segal’s acquisition of the Dash in 2021 was part of a larger transaction that also included the MLS franchise Houston Dynamo and Shell Energy Stadium’s operational rights, valued at $400 million. Despite this, the Dash’s valuation stands at around $74 million, as per Sportico, positioning them 10th among the Most Valuable NWSL Franchises based on their revenue. This contrasts sharply with newer teams like Angel City FC and San Diego Wave, which achieved significantly higher valuations shortly after their league debuts.
Potential reasons behind Segal’s consideration include his struggles to generate profit from Houston Dash operations, attendance issues and recent performance issues (their last playoff appearance occurred in 2022 and they finished 14th this past season), all which may explain why he wants to retain both Major League Soccer franchise rights as well as those associated with Houston Dash while considering selling off some or all.
This recent development raises many questions regarding the Houston Dash’s future and potential consequences within NWSL. Undoubtedly, their fans as well as wider sports community will closely be monitoring developments as this situation develops.