Elmo became amused with tennis legend Roger Federer when his curiosity over his footwear led to a humorous misinterpretation on an Instagram reel by ON, the brand that both athletes endorse, where Elmo pointed out what seemed to him like an error on Federer’s sneakers; Shelton could hardly contain his amusement at witnessing this exchange!
Shelton’s interest in this video video is notable given his personal relationship to ON, the Swiss apparel company he represents as its ambassadorial team member since March 2023. Perhaps Shelton and possibly others might now pay closer attention to every detail of their brand gear!
The humorous clip quickly went viral, amassing over 2.6 million views within mere hours of its posting. It features Elmo, seated in an umpire chair, querying Federer about the peculiar letters “Q and C” on his sneakers—a misunderstanding that Federer corrects by explaining the logo actually represents “ON”. Elmo’s response, seasoned with affection for Federer despite the alphabet confusion, added a lighthearted twist to the video.
The interaction sparked considerable engagement, gathering over 1,190 comments as viewers chimed in with their takes on Elmo’s observation. Shelton, joining in the fun, shared the video on his own social media, accentuating the “QC” remark with laughing emojis.
Since Federer’s investment in ON back in 2019, the brand has seen an expansion not only in its product range but also in its portfolio of ambassadors, including the addition of World No. 2 Iga Świątek in 2023. This diverse affiliation reflects the growing appeal of ON within the professional tennis circuit, seeking to provide distinctive and personalized apparel options.
The anecdote shared between Federer and Shelton about their choice of ON over more mainstream brands highlights a preference for uniqueness in their professional attire—a sentiment that resonates with many athletes seeking to stand out.
Elmo Brightens Shelton’s Day Post Defeat
Shelton’s spirits were lifted by the playful banter even after a challenging match at the ATP Dallas Open, where he faced defeat. This instance wasn’t the first time Shelton found joy amid competition; previously, a fan’s creative prom proposal at the Dallas Open had garnered attention online.
Shelton’s response to these situations shows his ability to appreciate life’s lighter side – something fans and followers appreciate greatly.
Elmo’s innocent inquiry about the ON logo provides an opportunity to consider how small details can spark major engagement and delight, uniting sports, entertainment and fashion in unexpected ways.