Coco Gauff: A Fashion and Tennis Icon in the Making

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Coco Gauff may conjure memories of both remarkable tennis talents and her signature sense of style when people hear her name. While many are currently watching Gauff at Melbourne Slam compete against Paula Badosa from Spain for her place in the quarterfinals, many others are drawn in by Gauff’s fashion choices; particularly her New Balance sneakers becoming focal points as much as any athletic achievements like winning US Open champion, such as Paula Badosa of Spain.

Gauff is widely recognized not only for her skills on the court but for her striking fashion statements on it as well. She stands alone among active players since Roger Federer’s retirement with having her own signature shoe; during an interview at the Australian Open she showed pride in wearing one specially made just for this tournament: Coco CG2 AO Colorway featuring white and marsh green combinations along with New Balance logo embroidery; these sneakers represent more than mere footwear but a personal connection that transcends sports itself.

After triumphing over Bencic in Melbourne, Gauff shared that the sneakers were inspired by basketball shoes, a homage to her father’s passion for the game and his initial wish for her to play basketball. This dedication showcases the deep familial ties and inspirations that drive her, reflected further by her father’s role in securing her deal with New Balance.

Gauff’s partnership with New Balance started in October 2018 and has since been marked by creativity and stylish ventures, including the launch of her first signature sneaker, the Coco CG1, and its subsequent edition inspired by the New Balance 550. Her shoe line has seen various bold designs, including ones influenced by her brother Cameron, demonstrating her ability to mix family with fashion seamlessly.

Since signing with New Balance at 14, Gauff has not only won a Grand Slam and WTA Tour titles but has also become a significant figure in merging the worlds of tennis and fashion. The success reaches a pinnacle with campaigns like “Call Me Coco,” celebrating her first Grand Slam title with special t-shirts and sneakers that sold out within hours, speaking volumes of her impact both on and off the court.

A Partnership of Style and Success

Winning her inaugural Grand Slam sporting a striking New Balance outfit served to highlight more than just Gauff’s tennis skills; it revealed an athlete-brand collaboration rooted in mutual appreciation of innovation and individualism. Gauff recognized this synergy through her acknowledgement of joint efforts to introduce unique designs in tennis apparel and footwear from both parties and also solidified Gauff as one of athletic world trendsetters.

Gauff views her partnership with New Balance as an exciting journey that has led them both on an extraordinary adventure. Through collaboration, they’ve demonstrated that athletes can challenge traditional aesthetics while remaining true to themselves, showing how style and substance can co-exist harmoniously.