Coco Gauff expressed her joy of leaving a legacy in tennis through New Balance and its subsequent influence, while striving to inspire future generations, when reflecting upon its impact of their collaboration. Since 2018, this has proven fruitful; evidenced by Gauff’s WTA signature shoe released during Happy Slam 2018. When New Balance unveiled their latest sneaker innovation she immediately expressed appreciation of their dedication.
New Balance and Coco Gauff have undoubtedly marked an historic event with their introduction of “Coco Delray”, designed to serve tennis players of all levels and ability. This shoe merges performance attributes with professional connections; an emotional campaign accompanying its launch features Gauff with her grandmother Yvonne Lee Odom discussing family and community values which have guided Gauff’s journey and offering insight into where her tennis aspirations originated: Delray Beach Pompey Park–her cradle.
Highlighting the integral role of her upbringing and community support, Gauff emphasized the significance of Pompey Park in her development not just as a player but as a person. Shortly after the campaign’s debut, Gauff took to social media to express her gratitude towards New Balance and her grandmother for their unwavering support and influence.
Moreover, the Coco Delray is designed with both style and performance in mind. It features a low-top silhouette, a nylon plate for stability, and a FuelCell midsole for lightweight cushioning, ensuring durability for intense matches. With an aesthetic inspired by ’90s tennis and basketball gear, the shoe represents a blend of retro style and modern functionality. As new colorways are planned to be released, athletes worldwide will have the opportunity to echo Gauff’s on-court style.
“I’m trying to do better,” Says Gauff Post Indian Wells Exit
Coco Gauff remains determined to improve and overcome recent difficulties during a turbulent season that saw early exits at various tournaments. After making an encouraging debut at Indian Wells and defeat by Belinda Bencic, Gauff acknowledged her desire for better results while emphasizing how important practice sessions have been to honing her craft and honing skills further.
Gauff’s determination after her early exit at BNP Paribas Open shows how determined she is to return to top form. Now as tennis enthusiasts await Miami Open action, anticipation abounds around whether Gauff will make a successful comeback and become one of its stars once more.