Jannik Sinner had not traditionally been associated with fashion before Gucci entered his life; but, his appearance at Milan Fashion Week last September in company of celebrities like Kirsten Dunst and K-pop star Jin marked an unexpected change of pace from his usual tennis attire; wearing an elegant black jacket Sinner displayed an air of sophistication rarely found among his athletic attire; something his partnership with Gucci began doing since 2022 and which has clearly upped his game when attending major events like Milan Fashion Week.
Sinner faced a three-month suspension (from February 9th to May 4th), which put his World No.1 ranking in jeopardy due to missing four ATP 1000 tournaments, yet was unbowed by it. An out-of-court settlement between himself and WADA caused dissension amongst peers such as Nick Kyrgios, Daniil Medvedev, and Stan Wawrinka who objected to what seemed leniency of WADA’s ruling; his general counsel Ross Wenzel stated that circumstances surrounding Sinner were far removed from intentional doping; nevertheless opinions within tennis remains divided among players themselves as a whole.
Sinner, continuing in his role as Gucci’s brand ambassador, made a statement by attending the Milan Fashion Week adorned in an all-black ensemble, capturing attention alongside Anna Wintour of Vogue. His association with Gucci has been fruitful since its inception in July 2022, frequently seen carrying the brand’s fashionable duffle bags at various prestigious tennis events.
In discussions with GQ magazine and Vogue, Sinner expressed his appreciation for the brand, highlighting values like authenticity, loyalty, and passion that he shares with Gucci. He praised the creative direction of Sabato De Sarno for bringing a unique narrative to each piece of clothing, adding a personal touch to their partnership. Sinner also acknowledged the practicality of Gucci duffle bags, detailing their ample storage capacity for his tennis essentials and more.
Gucci’s campaign featuring Sinner in a grey turtleneck and metallic duffle bag won widespread acclaim among tennis and fashion enthusiasts, including Serena Williams and Riley Opelka expressing their approval of it. This showcased Gucci’s longstanding connection to tennis that dates back decades when its original tennis-inspired pieces debuted back then; by associating itself with Sinner, this campaign underscores Gucci’s dedication to marrying heritage with modern athleticism.
Sinner’s recent appearance at Milan Fashion Week amid ongoing controversy serves to demonstrate his resilience and determination to focus on his positive aspects, like Gucci. As anticipation builds for his return to tennis circuit play, his off-court ventures continue gaining attention.